Highmark FCU Supports Joy of Sox Campaign

Rapid City, SD - Highmark Federal Credit Union recently hosted a sock drive as part of the national Joy of Sox campaign. During the campaign, businesses and organizations across the country collect new socks to give to local shelters. For Highmark, that included their six locations including Rapid City, Custer, Spearfish, Sturgis, Belle Fourche and Gillette, Wyoming.

“It’s been a long, cold winter which means lots of wear and tear on feet and socks,” said LouAnn Tyler, marketing and training director at Highmark Credit Union. “That’s why we decided to ask our members and the community at large to donate new socks to provide to the homeless during a time of need.”

The credit union collected more than 2,500 socks that were then donated to The Cornerstone Rescue Mission, Hope Center and Working Against Violence, Inc. in Rapid City and The Salvation Army in Spearfish, among others. John Carlson, President of Highmark, said in a news release from the credit union that this is the business' third year partnering with Joy of Sox.