Credit union rewards member for liking facebook page

March 20, 2013
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affinityBridgewater Resident Neal Katz [pictured above] was thrilled to receive a check for $500 from New Jersey's �Affinity Federal Credit Union Member Experience Officer Salvatore Galati just for liking his credit unions Facebook page!
Katz was entered into a "Keep Cool" sweepstakes when he "liked" Affinitys Facebook page and simply filled out a quick form. There were over 500 entries, but just one lucky winner.
When asked what he planned to do with his winnings, Katz said, "I plan to take my wife out for a great birthday celebration!"
His wife told him he won after getting a call from Affinity, "When I found out I won, I was pretty surprised. I dont typically win these things."
Katz first joined the credit union 20 years ago while working at AT&T.� He said he likes the convenience, low interest rates and high quality of service, so he remained a member even after he left AT&T.
The credit union initiated the sweepstakes as a way to alert its members to its Facebook page, which gives fans exclusive first-access to new products and services, special promotions and giveaways, as well as financial tips. "We realize that many members enjoy using social media to connect with us, so we thought this would be a great way of introducing more members to the page," said Elizabeth McLaughlin, Affinity marketing manager.
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