credit union ice cream eating contest will benefit charities

March 19, 2013
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MAGNIFY HORIZONTAL_cuJoey Chestnut, the number-one ranked eater in the world, will compete in Lakeland, Fla., at the Magnify Credit Union World Ice Cream-Eating Championship on Saturday, April 6.� The six-minute eating competition, sanctioned by Major League Eating, will take place at 4:00 p.m. at Joker Marchant Stadium, with the winner taking home the lions share of the $4,300 prize purse and the title of World Ice Cream-Eating Champion. This event will be part of the first-ever Florida Ice Cream Festival, which is expected to attract more than 5,000 attendees from around the State. The festival will also benefit local charities including the Magnify Life Foundation and The Detroit Tigers Foundation of Florida. "The Florida Ice Cream Festival is an event that brings us back to the days when an entire community celebrated together for one day every year," said John Santarpia, President/CEO of Magnify Credit Union. "It is with great pride that we present this fun and entertaining contest." The Magnify Credit Union World Ice Cream Eating Championship also features the return of ice cream to the Major League Eating calendar, and it promises to be one of the most challenging competitions of the season. Success in this event will require superior jaw strength and capacity, as well as the ability to mentally push through the inevitable bouts of brain freeze that will occur during the contest. "Joey Chestnut holds eating records in everything from hot dogs to cheese steaksbut he has chased an ice cream-eating record his entire career," said Major League Eating Chairman George Shea. "This contest is an opportunity for Joey to change all that if brain freeze can be held at bay." In 2008, Magnify Credit Union purchased land to build a new credit union branch. The land also included a Brusters Ice Cream shop. In 2009, Magnify completed the construction of Floridas first zero-energy commercial building. The building was certified LEED Gold. Magnify incorporated the ice cream shop in its building design and cross marketing efforts have helped promote each business. After visiting a few other ice cream festivals around the country, Magnify Credit Union decided to create its own ice cream festival to raise funds for its foundation. Proceeds from this event will benefit the Magnify Life Foundation, a leader in environmental awareness, financial literacy, and community involvement. The Detroit Tigers Foundation of Florida is also a beneficiary of this event. For more information, visit www.FloridaIceCreamFestival.org.
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