Verity Credit Union Engages Community with Pokemon GO Craze
July 20, 2016
SEATTLE, Wash. They"re taking over your social media feed, and crawling through the streets as you go to get your 
morning coffee but is there an opportunity for credit unions to take advantage of the Pok�mon GO craze?
Verity Credit Union, of Seattle, WA thinks so.
They have encouraged two of their branches to pilot a campaign to draw Pok�mon trainers into their locations by setting lures. When Pok�mon appear, especially rare ones, Verity is posting on Facebook and Twitter to help trainers catch them before they"re gone. Staff at those locations are equipped with credit union swag to hand out to individuals who catch Pok�mon in or around the branch, and to talk with them about the game.
"We were fortunate enough to have Poke Stops near our two new branches," said Melina Young, Director of Marketing and Brand at Verity Credit Union, "And so we figured it was worth testing. Pok�mon GO is what people are talking about right now, and a lot of our staff members are playing, so we decided to use the game to have a different type of conversation in our communities."
If Pok�mon GO doesn"t turn into a passing fad, Verity intends to up the ante and encourage all of its branches to engage with trainers playing the game. And if it is just a fad, they still believe it was worth participating in. "Being different is what sets us apart from the competition," said Young, "We focus on community at Verity, and right now Pok�mon GO is important to the communities where we have branches."
About Verity Credit Union
Verity Credit Union has been a member-owned financial institution in Seattle since 1933. Verity means "the state or quality of being true" and the credit union maintains a focus on truth, community and art. Anyone that lives, works, worships or goes to school in Washington state can become a member.
morning coffee but is there an opportunity for credit unions to take advantage of the Pok�mon GO craze?
Verity Credit Union, of Seattle, WA thinks so.
They have encouraged two of their branches to pilot a campaign to draw Pok�mon trainers into their locations by setting lures. When Pok�mon appear, especially rare ones, Verity is posting on Facebook and Twitter to help trainers catch them before they"re gone. Staff at those locations are equipped with credit union swag to hand out to individuals who catch Pok�mon in or around the branch, and to talk with them about the game.
"We were fortunate enough to have Poke Stops near our two new branches," said Melina Young, Director of Marketing and Brand at Verity Credit Union, "And so we figured it was worth testing. Pok�mon GO is what people are talking about right now, and a lot of our staff members are playing, so we decided to use the game to have a different type of conversation in our communities."
If Pok�mon GO doesn"t turn into a passing fad, Verity intends to up the ante and encourage all of its branches to engage with trainers playing the game. And if it is just a fad, they still believe it was worth participating in. "Being different is what sets us apart from the competition," said Young, "We focus on community at Verity, and right now Pok�mon GO is important to the communities where we have branches."
About Verity Credit Union
Verity Credit Union has been a member-owned financial institution in Seattle since 1933. Verity means "the state or quality of being true" and the credit union maintains a focus on truth, community and art. Anyone that lives, works, worships or goes to school in Washington state can become a member.