What started as a promotion to gain Instagram followers for the Burbank, CA-based Ume Credit Union, quickly turned into a meaningful conversation on what matters most in life.
Held March 1--March 31, 2016, the "Matters To UMe" photo contest encouraged members to post pictures via Instagram of the people, places, and things that give their lives meaningand the response was overwhelming. UMes social media audience shared more than 1,100 photos of loved ones, pets, life events, and more. The contest also added more than 500 followers to UMes Instagram account.
To enter, users posted their photo, used the hashtag #MattersToUMe, and followed and tagged UMe on Instagram. The credit union awarded four $250 prizes to the winning entries, which included an amusing father-son moment, a beloved bull dog, and others.
"It was always our goal to engage the community," said VP of Marketing Anita Hutchinson. "But what impressed us so much was how personal the photos were. Pictures of families spending time together, best friends laughing, weddings, vacationsit was all really moving."
In addition to boosting its online profile, the social media contest became a way to make connections that dont normally exist in a banking relationship. The credit union is already planning another Instagram contest to coincide with UMes 76
th anniversary in June.
UMe is located at 3000 W. Magnolia Blvd. in the Magnolia Park area of Burbank. For more information, please call Anita Hutchinson at (818) 238-2900, x240.
PHOTO CAPTION: Winners of UMe Credit Unions� recent "Matters to UMe" photo contest.
