Eau Claire, WI Royal Credit Union made the holiday season a little brighter for its Facebook followers with an innovative and fun social media campaign. Royals 12 days of Giving Campaign #RoyalChristmas, #Royals12DaysOfGiving, ran December 7-22. Over $1000 in prizes were given away over the course of the promotion. Followers were asked to like the post and comment on a specific question. During the 12 Days of Giving, the number of Royals Facebook followers grew by nearly 18%, now totaling over 15,000.
"The response to this campaign was phenomenal," said Andrea Finn, Royal Credit Union digital marketing manager. "The responses were so heartwarming and the winners were genuinely thrilled with the prizes they won."
Prizes ranged from cash, to gift cards, to one of the seasons hottest and hardest to find toys, Pie Face!. Overall the campaign reached nearly 350,000 people and gained 16,800 likes, 15,700 comments and 6,200 shares.
"We saw a 10.74% engagement rate, which is very exciting," said Finn. "This campaign was new for us and we are thrilled with the results. We will definitely bring it back next year."
One of the most active days of the campaign was on December 8, which featured a $50 Best Buy gift card as the prize. The post reached 45,600 people and gained 2032 likes, 1955 comments and 668 shares.
The best day of the campaign was on December 16.� The prize was a $100 Visa Gift Card. The post reached 57,674 people and gained 2,249 likes, 2,237 comments and 1,156 shares. Followers were asked to like the post and comment how they would spend the $100. Heres a small sample of the comments added to the page:
"I would spend it on my hubby. He is our bread winner and he is my rock thru all of our hard times.� Love you Robert!!!"-Carrie L
"I will spend my $100 on gifts for my loved ones so I can help brighten their days."-Alanna J.
"Bowling and pizza with my son and the rest on food for us." Carol W.
"Drywall! Any spare cash we get we have been saving to improve our house." Deven H.
The posts are not sponsored, endorsed or administered by, or associated with Facebook. The participants are providing information to RCU (Royal Credit Union) and not to Facebook.
Royal Credit Union is a federally insured credit union serving over 160,000 Members with 24 full service offices.� Wisconsin offices are located in Amery, Balsam Lake, Chippewa Falls, Colby, Eau Claire, Hudson, Menomonie, New Richmond, Osceola, Rice Lake, River Falls, St. Croix Falls, Somerset, and Whitehall. RCU Minnesota offices are located in Edina, Coon Rapids, and St. Paul. You can open an account or apply for a low-cost loan at RCU if you live or work in 18 counties in Western Wisconsin, 12 counties in the Twin Cities Metro in Minnesota, or are a Realtor in Wisconsin or Minnesota. Visit
rcu.org or call RCU at 1-800-341-9911 for more information.
