Credit Union Launches Financial Literacy Website for Young Adults

January 16, 2013
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cu shineNEFCU, a credit union serving all of Long Island New Yorks banking needs, recently launched a new website, www.CUshine.org. The website, targeted at 18 to 26 year olds, provides information on how young adults can better manage their financial futures. "We are excited to launch CUShine, our new website designed specifically for the GEN Y audience", said Valerie Garguilo, Vice President of Marketing and Community Relations at NEFCU. "This website is the latest addition to our financial literacy outreach program and we hope it will be a valuable resource to help young adults manage their personal finances when heading off to college and/or entering the workplace. The website is a tool for young people to access all of the financial information they need in one convenient place." Through a partnership with the Frank G. Zarb School of Business at Hofstra University, students will create content for the site that is written and presented from the GEN Y perspective. Students will blog and create videocasts about relevant issues for young adults, who are starting their careers, working towards a degree and becoming financially independent. Students will provide information on various topics, including money management, lifestyle management, job searching and graduate education.      
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