Credit Union CEO Takes the ALS Ice Bucket Challenge

Rapid City, SD - Highmark Federal Credit Unions CEO John Carlson took the ALS Ice Bucket Challenge on Monday, August 18^th and then presented the same challenge to Roger (Heacock) at Black Hills Federal Credit Union, Floyd (Rummel III) at Northern Hills Federal Credit Union, and Pam (Brown-Graff) at Med5 Federal Credit Union. The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on one's head or donating to the ALS Association in the United States. It went viral throughout social media during the summer of 2014. The challenge dares nominated participants to have a bucket of ice water poured on their head. One common stipulation gives 24 hours from the time they are nominated to complete the dare; otherwise, the participant is asked to donate money to charity. Below is the link to the video of Mr. Carlson accepting the challenge that was posted on the credit unions Facebook page. https://www.facebook.com/HighmarkFederalCreditUnion Perhaps we will have more videos or photos to share from Roger, Floyd, and Pam.