Indianapolis, IN -�Indiana Members Credit Union (IMCU) in Indianapolis, IN, was recently honored with a Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry.
The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,100 credit union marketing and business development professionals. Awards are given in each of 29 categories ranging from advertising to community events and beyond.
IMCU won the category Community/PR Ongoing Event, entitled Community Outreach. IMCUs entry portrayed its "People Helping People" philosophy by detailing the success of their 2013 partnership with IPS School #44, Riverside Elementary, which provided over 500 students with school uniforms, shoes and belts as well as donated 3.5 tons of food to the schools food pantry which serves approximately 40 families a month. Throughout the year, IMCU staff members volunteered their time weekly as tutors to the students helping with reading and math, as well as, hosted fundraising events geared toward helping the children and families at IPS #44.
"The Diamond Award competition is the most prestigious competition for excellence in marketing and business development in the credit union industry," said Michelle Hunter,
Chair of the CUNA Marketing & Business Development Council, and SVP of Marketing & Development at Credit Union of Southern California. "Credit unions that receive these awards should be extremely proud of their accomplishments and know that their work represents the very best examples of creativity, innovation, relevance, and execution. The
Diamond Awards are not easily earned and the CUNA Marketing & Business Development Council is proud to honor those who are deserving of this recognition."
Ron Collier, president and CEO of IMCU, stated, "We are truly honored to receive such a prominent award in the credit union industry. This award highlights the wonderful team at IMCU and our commitment to giving back to the communities we serve and I am proud to have our community efforts showcased at this high level."
Award winners were recognized at the councils 21st annual conference held March 12-15 in Orlando, FL. For more information on the Diamond Awards or to view the entire list of winners, go to
www.cunamarketingcouncil.org.
For more information about Indiana Members Credit Union, please visit
www.imcu.org.
About Indiana Members Credit Union
Indiana Members Credit Union, headquartered on the southside of Indianapolis, Indiana, was founded in 1956 as the Indiana University Medical Center Federal Credit Union on the campus of IUPUI, and has since grown to 25 branches in Central Indiana, offering members a better financial alternative and a full array of products and services. Traditionally offering better rates on loans and deposits, IMCU maintains true to its roots by "Keeping It Simple" for members. For more information, please visit IMCU online at
www.imcu.org.
The CUNA Marketing and Business Development Council is a member-led organization comprised of more than 1,100 credit union professionals from across the United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 5,500 credit union professionals. For more information, visit
www.cunacouncils.org or
www.cunamarketingcouncil.org.
