Credit Union's "Pay it Forward" Campaign Encourages Community Kindness

January 15, 2014
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royalEau Claire, WI In December, Royal Credit Union (RCU) dispersed $10.00 to twenty lucky Facebook fans on their Facebook page in hopes that each of those individuals would pay it forward. "The response was almost overwhelming, we werent exactly prepared for all the heartwarming, touching stories that came out of this" said Andrea Finn, RCUs Digital Marketing Specialist. "It was so inspirational to see what these twenty individuals were capable of.� Several of our Members doubled their $10.00, and hundreds took the time to make gracious comments through RCUs social media channels. I could feel our communities and the people within them come together. One Member reminded us that it takes all of us to do something like this, and that is what she specifically likes about RCU being so community-minded." Mande K., one of RCUs pay it forward winners decided she would give her $10 to the next server when she ate out. She did even more than that. After paying her bill and leaving her usual tip, she left this note (pictured right) on the table with the $10 and added her own $10 so the server could pay it forward too! The server managed to catch Mande of the way out of the restaurant with tears in her eyes and said that no one had ever done that for her before. Mande said, "Thank you RCU for letting me bless someonethrough this I was blessed as well!" Finn stated that RCU would definitely be creating a positive impact again this way in the near future. Through these twenty people so many lives were positively impacted by a small, but caring gesture. RCU Members from Centuria, Chippewa Falls, Colby, Eau Claire, Eleva, Frederic, Independence, New Richmond, Whitehall and Withee were positively touched. For more information, you can visit RCUs Facebook page here: https://www.facebook.com/likeRCU or watch a video with some of the actual photos taken and the acts of kindness that took place: http://youtu.be/gIv5Fh2KiZ4 Royal Credit Union is a federally insured credit union serving over 150,000 Members with 21 full service offices in Amery, Balsam Lake, Chippewa Falls, Colby, Eau Claire, Menomonie, Milltown, New Richmond, Osceola, Rice Lake, River Falls, St. Croix Falls, Somerset, Star Prairie, and Whitehall in Wisconsin and 3 full service offices in Edina, Coon Rapids, and St. Paul in Minnesota. You can open an account or apply for a low-cost loan at RCU if you live or work in 18 counties in Western Wisconsin, 12 counties in the Twin Cities Metro in Minnesota, or are a Realtor in Wisconsin or Minnesota. Visit www.rcu.org or call RCU at 1-800-341-9911 for more information.  
Quantifying the Good
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